Celebrate Ramadan and Raya, Levi’s®

Levi’s® Hosts Preview Session for Half 01 2026 Collection, 

Welcoming Raya with the “Layer Up Your Raya” Theme

Levi’s® Indonesia today unveiled Layer Up Your Raya: Levi’s Raya Collection Preview and 1st Half Collection 2026, marking the opening of Levi’s® communication series for its key collections throughout the first half of 2026. The event brought together media representatives, content creators, and Levi’s® business partners for an exclusive first look at the brand’s latest design direction and collection narrative ahead of Ramadan and Raya.

According to Stiffen Andika, Country Marketing Head of PT Levi Strauss Indonesia, Ramadan and Raya present a meaningful opportunity to showcase how Levi’s® continues to adapt to the evolving needs of Indonesian consumers. “In Indonesia, dressing during Ramadan and Raya is not just about appearance, but also about comfort, appropriateness, and self-expression that remains culturally relevant,” he shared.

Reflecting the overarching Layer Up Your Raya theme, the preview session highlighted a styling approach that prioritizes comfort, flexibility, personal expression, and modesty in welcoming the holy month and festive moments together. Lightweight cuts, versatile silhouettes, and a soft color palette take center stage—designed to seamlessly accompany daily activities throughout Ramadan and into the Raya celebrations.

Stiffen emphasized that the layering concept mirrors how Indonesians naturally dress during this period.“Modesty doesn’t mean hiding your style. We see consumers wanting to look polished, confident, and true to themselves, while still dressing appropriately for the occasion. Smart, effortless layering offers flexibility—allowing consumers to stay confident and modest, whether for everyday wear or special iftar gatherings with friends.”

Guests also enjoyed an exclusive trunk show, offering a closer look at collection details, while engaging in discussions on how Levi’s® translates global fashion trends into a locally relevant context. The session served as a platform for dialogue between Levi’s®, media, creators, and business partners on evolving style directions and consumer needs in Indonesia for 2026.

“We want Levi’s® to be part of our consumers’ everyday lives—especially during meaningful moments like Ramadan and Raya. This collection is designed to be worn now and remain relevant long after the celebrations end,” Stiffen concluded.

Levi’s® Half 01 2026: Stylish, Simple, and Elegant

In line with the Layer Up Your Raya spirit, Levi’s® introduces a curated lineup of key pieces designed for a polished yet effortless look, blending classic silhouettes with modern touches that suit the Ramadan and Raya atmosphere.

Levi’s® 511™ Slim

One of the hero products, the 511™ Slim features a clean, modern slim fit. Its refined silhouette creates a sharp yet effortless Raya look and pairs easily with a variety of tops for a more personalized style.

Levi’s® 505™ Regular

A timeless Levi’s® icon with a straight-leg cut, the 505™ Regular offers maximum comfort and versatility. It remains a go-to choice for consumers who value simplicity, functionality, and ease of styling for various Ramadan and Lebaran moments.

Banded Collar Top

Inspired by understated traditional silhouettes, the Banded Collar Top comes in a clean, minimalist, and modern design. With subtle references to contemporary baju koko styles, this piece is ideal for creating a modest, simple, and elegant Raya look.

Seren LS Midi Dress

A flowy midi dress that delivers a feminine and effortless feel. Featuring long sleeves and lightweight materials, it is an ideal choice for a modest and elegant Raya outfit—comfortable enough for all-day wear, from family gatherings to silaturahmi visits.

Madeline Tunic

This versatile tunic-style top features a relaxed silhouette that offers extra comfort throughout Ramadan. With its clean design and well-proportioned length, the Madeline Tunic is perfect for a modern, modest, and functional look.

The Levi’s® Raya Collection will be available starting February 6, 2026, at Original Levi’s® Stores, selected department stores, Levi.co.id, and official Levi’s® Indonesia marketplaces.

To celebrate Ramadan and Raya, Levi’s® also launches the Levi’s® Raya Campaign, running from February 6 to March 29, 2026. Consumers can enjoy shopping vouchers worth up to IDR 500,000 by joining as Redtab Members, as Levi’s® way of appreciating loyal customers during this special season.