Merry Wong
Jun 24, 2025
In commemoration of World Blood Donor Day, Sensatia organized a blood donation program titled “Sensatia untuk Sesama: Give Blood, Give Hope” on 20 June 2025 in Karangasem. Held in collaboration with Palang Merah Indonesia (PMI) Karangasem, the event took place at Sensatia’s warehouse and successfully collected 116 bags of blood from 130 participants, consisting of employees and local residents.
This social project represent Sensatia’s commitment to supporting wellness values, particularly in the area of physical health. Through this program, the Bali-based beauty company aims to raise public awareness about the importance of maintaining good health while fostering a spirit of helping others.
“We believe that every drop of donated blood represents hope for those in need. Through this effort, we aim to inspire more people to participate in this movement of humanitarian solidarity,” said Michael Lorenti, CEO and Founder of Sensatia.
The high enthusiasm of participants was evident from the presence of community members who gathered at the location early in the morning. As a form of appreciation, Sensatia provided a set of staple groceries and an exclusive souvenir for each blood donor. In addition to promoting social awareness, this activity strengthens the relationship between the company, communities, and social institutions such as PMI.
“On behalf of the PMI leadership board, we extend our appreciation to Sensatia for its initiative in organizing a voluntary blood donation program. This event marked an outstanding achievement, recording the highest number of blood bags collected in the history of blood donation drives in Karangasem regency,” said dr. I Gusti Lanang Putu Udiyana, S.Ked., M.M., Head of the Blood Donation Unit at PMI Karangasem Regency.
The blood donation project is part of Sensatia’s Corporate Social Responsibility (CSR) program. Beyond supporting a healthy and sustainable lifestyle, Sensatia is also active in environmental conservation through various activities, such as beach and Balinese temple clean-up days in the Karangasem area, which serves as the company’s main operational center.
“We hope this effort becomes a sustainable program that creates a positive impact on the community while also inspiring more people to contribute to similar social movements in the future,” Michael concluded.
Further information regarding Sensatia's social programs and initiatives can be found via Instagram @sensatiabotanicals or on the official website at sensatia.com.