Tristan Tanaya
Jun 18, 2026
On Saturday, 13 June 2026, the intersection of football culture and contemporary digital art took center stage at the design-led Neighborhood Gallery (Lobby) of Hotel Indigo Bali Seminyak Beach. Acclaimed Indonesian Football Illustrator Azka Alfi successfully launched his highly anticipated Solo Exhibition, "RASA: When the World Plays." Powered by adidas Indonesia, the exclusive showcase spotlighted a revolutionary series of digital sketches depicting legendary and iconic football players wearing the brand-new line-up of adidas national team jerseys.
Timed perfectly with the global football fever, "RASA: When the World Plays" explored the concept of 'Rasa'; an Indonesian word encompassing feeling, emotion, taste, and intuition. Azka utilized the digital canvas to capture the raw emotion, movement, and legacy of the beautiful game, focusing his masterworks on the freshly launched jerseys of six distinct nations: Argentina, Spain, Mexico, Germany, Japan, and Italy. Each digital sketch featured in the collection intricately captures the distinct identity and thoughtful details, as Azka seamlessly blended sharp digital precision with his signature expressive and abstract visual style.
“Football is a universal language, but what has always fascinated me is how a simple jersey can carry so much more than sport.” said artist Azka Alfi. “With RASA: When the World Plays, I wanted to respond to the adidas jerseys worn by the competing national teams—not only as pieces of sporting design, but as vessels of memory, pride, culture, and human emotion.”
Each work explores the stories embedded within these shirts: the legends who wore them, the journeys of their national teams, the hopes of millions of supporters, and the moments that became part of football history. From Argentina to Spain, Germany to Japan, the jerseys become entry points into conversations about identity, heritage, triumph, heartbreak, and belonging.
“Through illustration, I sought to capture the feeling—the ‘rasa’—that surrounds the global football event. The anticipation before a tournament, the pride of representing a nation, the weight of expectation, the joy of victory, and the memories that remain long after the final whistle. Partnering with adidas Indonesia allowed me to fuse authentic sporting heritage with my digital creative journey, and there was no better backdrop than the culturally vibrant environment of Hotel Indigo Bali Seminyak Beach," said Azka.
The choice of venue further elevated the narrative of the event. Known for its distinct philosophy of weaving the local neighborhood’s stories into its architecture and guest experiences, Hotel Indigo Bali Seminyak Beach’s Neighborhood Gallery transformed its open-air lobby space into a high-energy, immersive digital art hub. The exhibition layout featured an interactive journey, pairing the vivid player sketches with textual narratives that explored the history of football aesthetics and modern international identity.
As the official partner powering the exhibition, adidas Indonesia re-emphasized its commitment to supporting local creative communities and pushing the boundaries of sports culture. Representatives from adidas Indonesia noted that the collaboration represents a bold step forward in demonstrating how sportswear and athletic icons can transcend the physical pitch to become a profound medium for digital storytelling and contemporary art.
"At Hotel Indigo, we pride ourselves on being a canvas for local creativity and cultural discovery," said Andreas Bergel, the General Manager of Hotel Indigo Bali Seminyak Beach and the Area General Manager of IHG Hotels & Resorts Indonesia. "Azka Alfi’s exhibition perfectly embodies this spirit, blending global athletic passion with distinct local artistry. We are thrilled to have hosted 'RASA: When the World Plays' in our Neighborhood Gallery, offering our guests and the Bali community a truly unique cultural experience that bridges the worlds of sport, style, and art."
The exclusive event concluded with an intimate artist-led walkthrough and a lively evening. While the exclusive opening event on 13 June was a limited engagement, the complete collection will remain on display and open to the public at Hotel Indigo Bali Seminyak Beach’s resort lobby for a full month. Visitors, art enthusiasts, and football fans can experience "RASA: When the World Plays" daily until the grand finale day on July 19, 2026.
Hotel Indigo Bali Seminyak Beach by IHG
Jl. Camplung Tanduk, Badung, Bali
Phone: +62 361 2099999
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