Rani Permata
Sep 22, 2026
URBAN ICON and ROUNN Introduce an Exclusive New Silhouette
KYRA: A Bag Collection with a Touch of Modern Elegance
Personal style often comes from meaningful choices, such as accessories that complement an outfit, accompany daily mobility, and reflect the character of the wearer. Against this backdrop, URBAN ICON collaborates with ROUNN to introduce KYRA, a full grain leather bag silhouette designed to meet the needs of modern individuals with an effortless and refined approach.
This collaboration brings together URBAN ICON’s character as a lifestyle fashion destination closely connected to the lifestyle of the modern generation, with ROUNN’s design approach that prioritizes style, material quality, and functionality. The result is KYRA, a bag that interprets modern elegance through a clean, versatile design that easily adapts to various moments.
Elegance Designed to Make a Stylish Statement Every Day
KYRA features a simple silhouette with a distinctive character. Clean lines are combined with thoughtfully designed functional details, creating a bag that not only complements an outfit but also follows the rhythm of everyday activities.
Crafted from Italian Full Grain Leather with Mill material, KYRA offers a sophisticated yet timeless material character. Gold-colored hardware details add an elegant touch that enhances the overall design without feeling excessive.
Beyond appearance, KYRA is designed with mobility needs in mind. The bag features a dual compartment; one pocket compartment and one zipper compartment, providing organized space for various essentials.
Flexibility is also an important part of KYRA’s design. With an attachable and adjustable stud strap, the bag can be carried as either a handbag or a crossbody bag, providing the freedom to adapt the style to different needs and activities.
KYRA is available in a selection of colors that represent a modern and versatile character: Hazell Mill, Taupe Mill, Cotton Mill, Cremisi Mill, and Black Asphalt Mill. This palette allows KYRA to appear understated or become an accent to an overall look.
“KYRA represents how an everyday bag can achieve a balance between functionality and aesthetics. The silhouette is clean, yet still has a strong character to become part of personal style,” said Shamsuri Jamaluddin, Deputy General Manager Lifestyle Time International.
Exclusively Available at URBAN ICON
The launch of ROUNN’s exclusive collection at URBAN ICON, Pondok Indah Mall 1, took place in an atmosphere filled with enthusiasm and warmth. Highlighting a feminine and modern sense of elegance, the event invited guests to explore the latest collection while enjoying canapés and coffee. The atmosphere became even more memorable with various interactive activities, ranging from a photobooth area and live painting sessions on notebooks to the creation of exclusive customized pouches from ROUNN as special keepsakes.
As part of the collaboration between URBAN ICON and ROUNN, KYRA will be available exclusively at URBAN ICON, giving fashion enthusiasts the opportunity to discover ROUNN’s latest silhouette through a shopping experience that brings together fashion, lifestyle, and discovery.
More than just a product, this collaboration is part of URBAN ICON’s ongoing effort to present fashion accessory choices that remain relevant to the needs and character of its consumers—products that can accompany everyday life while becoming part of how individuals express themselves.
