Stallone Tjia
Jul 15, 2025
Social Affair, the beloved neighbourhood café and restaurant under the Artisan Kuliner Group, has unveiled an exciting new menu lineup that promises to elevate your dining experience. Blending hearty Indonesian flavours, Asian-inspired creations, and the fresh vibrancy of Australian-style brunch, this latest menu refresh is set to delight food enthusiasts across Jakarta.
Social Affair Introduces Brunch Reinvented for the Latest Menu Lineup
The launch was officially kicked off at Social Affair Senayan City on July 14, 2025, marking the beginning of a gradual rollout to all outlets in the coming weeks. According to the Head Chef, the team has been working to craft dishes that feel “both comforting and relevant to today’s food culture.”
“It’s been a while since we refreshed the menu, and we felt it was time to bring something new to the table,” shared the chef. “While our signature favourites remain, these new additions are designed to surprise and delight — keeping every visit to Social Affair fresh and memorable.”
New Must-Try Dishes
The refreshed menu features an enticing selection of dishes, including:
Hamburg Egg Benedict (IDR 90.000++)
English muffin with black truffle mushroom paste, poached egg, hollandaise sauce, and mesclun salad.
Smashed Beef Burger
Single (IDR 90.000++), Double (IDR 120.000++), Triple (IDR 150.000++) — served with a brioche bun, beef patty, Russian dressing, and French fries.
Scrambled Egg Croissant (IDR 95.000++)
Buttery croissant with creamy scrambled eggs, broccoli, and mushroom.
Beef Pastrami Sandwich (IDR 105.000++)
Layers of pastrami, honey mustard mayonnaise, mozzarella, cheddar, arugula, sauerkraut, and potato chips.
Summer Salad (IDR 105.000++)
A refreshing mix of prawn, avocado, mango, cashew, and sweet chilli dressing.
Salmon Donburi (IDR 175.000++)
Seared salmon with teriyaki sauce, ramen egg, and crispy fish skin.
Black Mussel Linguine (IDR 125.000++)
Linguine with tomato basil sauce, cherry tomato, and herb crumbs.
Caesar Salad Taco (IDR 95.000++)
Chicken breast, jalapeño, Caesar dressing, and beef bacon crumbs.
Beef Sukiyaki (IDR 125.000++)
Beef short plate slices with sukiyaki sauce, sous vide egg, and steamed rice.
Gyutandon Sambal Ijo (IDR 135.000++)
Beef tongue with sambal ijo, sous vide egg, and fried garlic.
Bistik Beef (IDR 180.000++)
Classic Indonesian beef steak with semur sauce and sunny-side-up egg.
Rawon Fried Rice (IDR 120.000++)
A rich rawon-style fried rice with salted egg, beef rawon soup, and sambal bawang.
Creme Brulee French Toast (IDR 85.000++)
Milk toast with cream cheese sauce, vanilla ice cream, and cinnamon.
New Menu Rollout Schedule
The menu will be introduced gradually at all Social Affair outlets:
Senayan City – July 14, 2025
PIK Avenue – July 28, 2025
Townsquare Cilandak – August 11, 2025
AEON Mall Tanjung Barat – August 25, 2025
AEON Mall BSD City – September 8, 2025
