Menier Cognac Officially Debuts in Indonesia

A Legacy on the Move: Menier Cognac Officially Debuts in Indonesia 

Menier Cognac, the distinguished French house known for its timeless elegance and refined  distillation heritage, made its official Indonesian debut with an exclusive Grand Launch at  Mantra, one of Jakarta’s most dynamic modern-lifestyle destinations. The evening marked a  milestone for the brand, bringing Menier’s celebrated expressions to Indonesia through an  immersive blend of craftsmanship, gastronomy, fashion, performance, and contemporary  culture. 

A curated audience of over 100 invited guests, including media, industry leaders from top bars and clubs, fashion figures, and cognac enthusiasts, gathered to experience Menier’s  arrival. The launch was crafted to reflect the house’s dual identity: rooted in French  tradition, yet shaped by a modern, global sensibility. 

Founded by father-and-son duo Jacques Menier and Thomas Menier, Menier Cognac stands  on a legacy of vision, precision, and intergenerational passion. Their pursuit—to craft  cognac that marries classic French savoir-faire with contemporary elegance—comes to life  in each bottle through exceptional eaux-de-vie and meticulous aging in French oak. This  philosophy shaped the atmosphere of the evening, offering guests a holistic introduction to  Menier’s world. 

The heart of the event was a four-course pairing dinner crafted to highlight the depth of  Menier VSOP and Menier XO. Guests enjoyed a smoked salmon salad and mushroom soup  with truffle oil, paired with Menier VSOP to illuminate its elegant, fruit-forward character.  The experience progressed to USDA prime sirloin steak with chimichurri and a chocolate  lava cake with vanilla ice cream, both paired with Menier XO for a rich, velvety harmony. A  selection of curated canapés accompanied the reception, setting the tone for an evening of  refined indulgence. 

During dinner, Edhi Sumadi, Chief Principal of Cognac Menier in Indonesia, welcomed the  guests and highlighted the importance of the launch. 

“It is with great pride and excitement that we officially welcome the launch of Menier  Cognac. Menier is created to honor the timeless craftsmanship of cognac-making while  bringing a fresh, smooth, modern spirit to the world of fine drinking to meet the expectations of today’s discerning connoisseurs. This is a brand that blends heritage with  innovation, a spirit crafted with passion, and the beginning of what we believe will be an  exceptional family story. It is a Legacy on the move. Welcome to Menier Family!” 

His remarks were followed by a personal reflection from Thomas Menier, Founder & CEO.

“This is a legacy on the move, rooted in tradition, shaped by travel, and inspired by new  friends around the world. Cognac Menier is about connections, and we're honoured to bring  that spirit to Indonesia.” 

Adding a generational perspective, Jacques Menier, Founder & Global Ambassador, shared  the emotional heritage of the house. 

“Cognac Menier is more than a cognac, it's our family's story, passed down for generations.  From our family home in the Borderies to new friends around the world, we're proud to  share it with Indonesia.” 

The evening then expanded into an artistic performance crafted specifically for the event. A  special choreographed dance segment highlighted the Menier bottle through expressive  movement and staging, symbolizing the brand’s philosophy of blending heritage with modern artistic expression. The venue featured custom LED Menier branding and a bespoke  photowall, designed exclusively for the grand launch to elevate the visual experience and  offer guests a premium backdrop for capturing the moment. 

A fashion presentation by designer Ernesto Abram and The F Icons further elevated the  celebration. Their curated collection featured sculptural silhouettes, bold movement, and  contemporary sophistication, translating Menier’s ethos into fashion. The runway became a  visual tableau—an embodiment of craftsmanship, elegance, and modern artistry. 

Following the showcase, the atmosphere transitioned into a vibrant after-party energized  by performances from DJ YB (Reza Arap) and DJ Yasmin , who brought a high-energy blend  of electronic and modern dance sounds. The shift from refined dining to dynamic nightlife  captured the duality of Menier Cognac—steeped in tradition yet firmly present in today’s  cultural landscape. 

Throughout the night, guests explored Menier’s heritage, from the origins of its eaux-de-vie  in the Borderories region to the meticulous craftsmanship behind its blends. Every detail— from the culinary pairings to the performances—reflected Menier’s dedication to  authenticity, artistry, and modern refinement. 

With its grand debut at Mantra, Menier Cognac officially enters the Indonesian market with  clarity and confidence. Menier is now available through Drip Drop Bottleshop, with selected  on-premise placements across leading venues including Izzy Social Club, Vault, Mantra PIK,  Bar Miglia, Bengkel Space, and Che Cohiba Atmosphere. As Menier begins its Indonesian journey, the brand looks forward to building lasting connections with a community that  values refinement, creativity, and exceptional taste.