SK-II Opens Its First Boutique Store in Indonesia

SK-II Opens Its First Boutique Store in Indonesia, 

Bringing the World of PITERA™ to Jakarta

The first SK-II boutique in Jakarta introduces the World of PITERA™ experience and also becomes the first location in Southeast Asia to feature an LXP Facial Massage Room.

Prestige skincare brand SK-II announced the opening of its first exclusive store in Jakarta, Indonesia, marking an important milestone in the brand’s journey in the Indonesian market. This opening represents a new chapter for SK-II in Indonesia, rooted in more than 40 years of discovery surrounding PITERA™—from the legendary sake brewery where the story began to skincare innovations that have become part of the skin transformation journey of millions of women around the world.

World of PITERA™

At the heart of the store is the World of PITERA™, showcasing PITERA™, SK-II’s exclusive natural skincare ingredient derived from a unique yeast fermentation process. Containing more than 50 micro-nutrients, PITERA™ helps support the skin’s natural regeneration, maintain hydration, and enhance skin clarity, forming the foundation of every SK-II formula.

Guests are invited to explore the iconic Facial Treatment Essence, an essential first step after cleansing that prepares the skin and begins the journey toward crystal-clear skin. The complete PITERA™ skincare range—including essences, moisturizers, and treatments—is available with expert guidance to help achieve smoother, clearer, and more radiant-looking skin.

The SK-II store in Jakarta is designed as a dedicated sanctuary—a space to step away from daily routines and fully immerse in the World of PITERA™, supported by expert guidance and personalized skincare experiences at every stage. Inspired by the spirit of omotenashi, meaning “wholehearted hospitality,” SK-II presents a more ceremonial retail experience through the Skin Counselling Area, where guests are guided through a personalized Skin Ceremony.

Rooted in craftsmanship and thoughtful attention, the Skin Ceremony is a meaningful skincare ritual designed to deliver respect, expertise, and personal connection—reflecting SK-II’s service philosophy inspired by omotenashi.

LXP Facial Massage Room: The Highest Expression of SK-II Luxury

Within the store, SK-II also introduces the first LXP Facial Massage Room in Southeast Asia—an exclusive space offering premium facial services using the LXP Craftsmanship Series, the most luxurious expression of PITERA™ from SK-II.

Formulated with the highest concentration of PITERA™ and enriched with Gold Silk Sericin, the LXP Craftsmanship Series represents the pinnacle of craftsmanship in skincare. In this private space, guests can experience precisely designed massage techniques and rich product textures aimed at strengthening the skin’s interconnection to reveal beauty beyond the plateau.

The presence of the LXP Facial Massage Room further reinforces the store’s position as a prestige skincare destination, offering an exclusive environment where science and craftsmanship are experienced directly through the touch of experts.

Through the opening of its first exclusive store in Indonesia, SK-II begins a new chapter in the local market by providing deeper access to the World of PITERA™ and premium skincare expertise for Indonesian consumers.

The SK-II Store is now open at Plaza Indonesia, Jakarta.
Opening hours: Daily from 10:00 AM to 10:00 PM WIB.