Juliana Siahaan
Nov 24, 2025
Empowerment in Every Lash: RevitaLash® Cosmetics Indonesia
Celebrates the Launch of Length Define Tubing Mascara
RevitaLash® Cosmetics Indonesia hosted its “Empowerment in Every Lash: Length Define Launch Event” at The Club, Keraton at the Plaza, bringing together media, influencers, and business partners for an afternoon that highlighted innovation, beauty, and breast cancer awareness.
The event introduced Length Define Tubing Mascara, a new innovation designed to amplify lashes’ natural beauty. The ophthalmologist- and dermatologist-reviewed formula uses advanced tube technology to create a lengthened, glossy, fanned-out look with clean separation and all-day definition. Its unique brush ensures even application of the smooth, non-flaking formula, while the clinically tested, hypoallergenic, and cruelty-free mascara removes effortlessly with just warm water—no harsh rubbing or tugging.
“We’re proud to bring Length Define to our community in Indonesia,” said Ezrin Septalastiani, Executive Assistant of RevitaLash® Cosmetics Indonesia. “Its tubing technology lifts, lengthens, and separates each lash with precision, while allowing gentle removal with warm water. With key ingredients like Myristoyl Pentapeptide-17, biotin, panthenol, and vitamin E, Length Define is crafted to deliver beautiful results while caring for the lashes—perfectly reflecting our promise of performance and care.”
Guests at the event also had the chance to see firsthand how the mascara lifts, lengthens, and separates each lash with precision through a makeup demo by Aurelia Lie, featuring an eye makeup look created with RevitaLash® Cosmetics’ makeup line.
RevitaLash® Cosmetics was born from the love story of ophthalmologist Dr. Michael Brinkenhoff and his wife, Gayle, who battled breast cancer. Nearly 20 years since its inception, the brand continues to support breast cancer initiatives through its Eternally Pink® campaign, where a portion of proceeds is donated year-round to organizations dedicated to breast cancer awareness.
In line with this mission, the event shifted to an empowering educational segment led by Lovepink Indonesia, whose purpose reflects RevitaLash® Cosmetics’ advocacy for breast cancer awareness. Roza Marthalisa shared the story behind Lovepink—how the organization began with two close friends who were both diagnosed with breast cancer and chose to transform their experience into a movement centered around support, early detection, and education.
This was followed by a talk from dr. Patsy S. Djatikusumo, who discussed contributing factors to breast cancer, practical steps for prevention, and the importance of performing regular breast self-exams (SADARI). She also spoke candidly about her own journey as a breast cancer survivor, offering inspiration and encouragement to attendees. Today, Lovepink continues to be a community that uplifts women and provides vital guidance throughout the treatment journey.
