Adelle Jewellery Invites the Public to Become “Brilliance Detectives” in the Interactive Diamond Education Experience “Maison Eternal Flame”

Adelle Jewellery Invites the Public to Become “Brilliance Detectives” in the Interactive Diamond Education Experience “Maison Eternal Flame”

 After presenting diamond education experiences through various unique concepts—from a classroom-inspired learning atmosphere in Adelle Academy to the active and dynamic lifestyle approach of Adelle Country Club—Adelle Jewellery once again invites the public to explore the world of diamonds through a new concept.

Through Maison Eternal Flame, The First Interactive Diamond Investigation, visitors are invited to take on the role of “Brilliance Detectives” to uncover a mystery and find Adelle’s missing signature diamond, Eternal Flame. The event will take place from May to August 2026 in a roadshow format across Adelle Jewellery stores in major cities throughout Indonesia.

Maison Eternal Flame is part of Adelle Jewellery’s ongoing commitment to educating the public about natural diamonds. Through this educational event, Adelle aims to transform the public perception of diamonds—from merely a symbol of luxury into something that can be understood, appreciated, and enjoyed through the process of discovery.

Uncovering the Eternal Flame Diamond

This educational event not only takes visitors on a journey of investigation, but also offers a deeper understanding of the uniqueness behind the diamond being sought.

Eternal Flame is Adelle’s signature diamond, selected through 21 strict parameters covering both quality and beauty. These standards go beyond the basic grading criteria of the international diamond institution GIA, ensuring that every Eternal Flame diamond is exceptionally rare and possesses outstanding quality and brilliance.

What makes it even more remarkable is that every Eternal Flame diamond—across various carat sizes—comes with dual certification from GIA/Foresee (for quality) and GemEx (for light performance). In the jewelry industry, international certifications are generally only provided for diamonds measuring ≥0.3 carats. However, Adelle sets a different standard by continuing to provide certification—even double certification—for Eternal Flame diamonds below 0.3 carats. This approach reinforces Adelle’s commitment to transparency, quality, and attention to detail—something that is still rarely implemented comprehensively within the industry.

“There are countless natural diamonds in the world, yet only 0.01% are able to meet the quality and beauty standards of Eternal Flame. Imagine how rare these diamonds truly are,” said Melissa Surya, Product Manager of Adelle Jewellery.

This rarity makes the Maison Eternal Flame experience even more special, where visitors not only get to discover Eternal Flame diamonds, but also have the opportunity to bring one home.

The First Interactive Diamond Investigation Concept

More than just an exhibition, Maison Eternal Flame presents the first interactive diamond investigation experience, inviting visitors to actively participate as “Brilliance Detectives” in the search for the missing Eternal Flame diamond. Through five interactive missions, visitors are encouraged to explore and understand every important aspect of diamonds—from the origins of natural diamonds and the selection process to their quality and beauty—in a fun and educational way.

As they gather clues throughout the experience, visitors not only gain deeper insight but also stand a chance to win loose natural diamonds and various exciting prizes.

“We created Maison Eternal Flame as a platform that combines education, interactive experiences, and storytelling to help people better understand and appreciate the true value of natural diamonds, especially Eternal Flame,” said Jennifer Lovenia, Chief of Marketing of Adelle Jewellery.