Stallone Tjia
Oct 05, 2026
As reusable drinkware becomes an increasingly familiar part of everyday life, Hydro Flask by Nataroe is expanding its presence in Jakarta with the opening of its latest store at Central Park Mall. Located on the Lower Ground level, the new outlet officially opened on Saturday, October 3, 2026, bringing Hydro Flask’s range of hydration essentials closer to consumers.
The opening also marked the introduction of the brand’s Fall Winter 2026 collection, featuring three distinctive new colourways: Burgundy, Utopia Purple and Palmer Green. Designed to complement different personalities and styles, each shade carries its own character. Burgundy brings a rich, deep and sophisticated feel, while Utopia Purple takes a more expressive and playful direction. Palmer Green, meanwhile, offers an earthy and versatile tone suited to everyday looks.
Together, the three colours position Hydro Flask as more than a hydration essential, allowing its bottles to become part of the way consumers express their personal style.
“The presence of this store expands consumer access to Hydro Flask while offering a premium tumbler experience that combines functionality, durability and personal style,” says Kinanti Margining Widi, Head of Marketing PAJ (Hydro Flask by Nataroe).
The Central Park Mall store is presented by PT Pasti Ada Jalan (PAJ), Hydro Flask’s official retailer in Indonesia. The company also manages and develops the Hydro Flask by Nataroe store network across the country.
Beyond its colourful designs, Hydro Flask is known for combining functionality with durable construction. Its TempShield™ technology keeps beverages cold for up to 24 hours and hot for up to 12 hours*. Available in a variety of sizes, models and colours, the range is designed to fit seamlessly into different lifestyles, activities and personal aesthetics.
Building meaningful relationships with communities and brand partners is also an important part of Hydro Flask by Nataroe’s journey in Indonesia. The brand welcomes collaborations across lifestyle, fashion, sports, food and beverage and other relevant categories, creating opportunities for partnerships that feel authentic and meaningful.
Another highlight for Hydro Flask users is its Free Refill for Life programme*, available across Hydro Flask by Nataroe stores. The initiative encourages consumers to refill and reuse their bottles, helping reduce reliance on single-use plastic bottles.
Hydro Flask also offers a Lifetime Warranty* as part of its commitment to durability and long-term product use. Together, these initiatives reinforce the brand’s approach to creating products that go beyond everyday hydration.
With its new Central Park Mall location, Hydro Flask by Nataroe adds another destination for Jakarta shoppers to discover the brand’s latest collections in person. Alongside the Fall Winter 2026 collection, Free Refill for Life programme and Lifetime Warranty, the new store brings together hydration, functionality and personal style under one roof.
