“BEYOND THE STAY” EXPERIENCES

ASR FESTIVAL 2026 DRAWS THOUSANDS OF VISITORS WITH

 “BEYOND THE STAY”  EXPERIENCES 

Ascott Indonesia successfully wrapped up ASR Festival 2026, which  took place from 3–7 June 2026 at The Forum, Mall Kelapa Gading 3, Jakarta. Now in its fourth year, the  annual festival carried the theme “Beyond the Stay” and formed part of Ascott’s 30 & Beyond celebration,  marking 30 years of creating memorable experiences for guests across Indonesia. 

The excitement was felt throughout the five-day festival, which welcomed more than 7,000 visitors to The  Forum, Mall Kelapa Gading 3. The strong turnout reflected the growing interest in travel experiences that  go beyond accommodation, bringing together families, ASR members, and travel enthusiasts through a  vibrant line-up of offers, activities, and entertainment. 

Throughout the festival, visitors enjoyed exclusive offers on hotel stays, dining experiences, weddings,  meetings, and social events across Ascott Indonesia’s diverse portfolio. The event gave guests the  opportunity to discover and explore Ascott’s wide range of brands in Indonesia, including Ascott, Citadines,  lyf, Somerset, Oakwood, The Unlimited Collection, Preference Hotels, Vertu Hotels, Harris Hotels, Fox  Hotels, Yello Hotels, Pop! Hotels, as well as managed properties such as Kimaya Hotels, Pesona Alam,  The Botanica Sanctuary, and Shanaya Resort Malang. 

ASR Festival 2026 featured a variety of engaging programmes each day, from cooking demonstrations and  Indonesian heritage-inspired activities to lifestyle and sustainability-focused talks. One of the festival’s  highlights was the return of Discover the Star – Kids Singing Competition, a crowd favourite that gave  young talents the opportunity to shine on the ASR Festival stage. 

Reflecting the spirit of Beyond the Stay, ASR Festival 2026 featured initiatives that encouraged a positive  impact beyond travel. A special highlight took place on 5 June 2026, in conjunction with World  Environment Day, when Ascott Indonesia hosted a talk show on mangrove conservation. The session  explored the role of mangroves in supporting environmental sustainability, local economic development,  and ESG (Environmental, Social, and Governance) initiatives, reflecting Ascott’s ongoing commitment to  responsible hospitality through Ascott CARES. 

The festival’s sustainability efforts extended beyond the discussion stage. For every one stay voucher  purchased during ASR Festival 2026, Ascott Indonesia pledged three mangrove seedlings to be planted  together with Mangrove Jakarta in celebration of World Mangrove Day. Through this initiative, Ascott  

Indonesia contributed more than 5,000 mangrove seedlings, creating a lasting impact for both local  communities and the environment.

Philip Barnes, Country General Manager, The Ascott Limited Indonesia, said, “This year’s ASR Festival  is especially meaningful as it coincides with our 30th anniversary celebration in Indonesia through 30 &  Beyond. Over the past three decades, we have grown alongside our guests, partners, and communities across  the country. Through Beyond the Stay, we want to show that staying with Ascott is about much more than  accommodation – it’s about creating meaningful connections, memorable experiences, and positive  impact.” 

Meanwhile, Irene Janti, Country Director Brand & Marketing, Indonesia and Philippine, The Ascott  Limited, added, “For us, Beyond the Stay is about building relationships with our guests that go far beyond  the stay itself. Through ASR Festival, we aim to inspire travel, create enjoyable experiences, and connect  with both new visitors and our Ascott Star Rewards members. Bringing ASR Festival to The Forum, Mall  Kelapa Gading 3 and seeing such a positive response from visitors shows how much people enjoy a festival  that brings together travel, lifestyle, entertainment, and meaningful experiences in one place.” 

The excitement continues with the ASR Online Sale, which runs until 15 June 2026. Guests can enjoy  savings of up to 40% at participating Ascott properties across Indonesia. The promotion is available for  bookings made from 3 June 2026 until 15 June 2026, with stays valid from 15 May 2026 through 28  February 2027. 

Throughout the festival, hundreds of visitors have signed up as new Ascott Star Rewards (ASR) members,  attracted by the programme’s year-round benefits, including member-exclusive rates, reward points, and  special offers across Ascott’s global network of hotels and serviced residences. Ascott Star Rewards (ASR)  is Ascott’s loyalty programme designed to enhance every stay with a range of exclusive privileges and  rewards. Members can enjoy benefits such as bonus points, exclusive member offers, as well as added  conveniences including early check-in and late check-out at participating properties. For more information  and reservations, visit www.discoverasr.com and follow @discoverasrindonesia on Instagram. Guests can  also download the Discover ASR mobile app via the App Store and Google Play to access exclusive offers  and enjoy a more seamless travel experience. 

The success of ASR Festival 2026 – Beyond the Stay was made possible with the support of valued partners  including BCA, Telkomsel Halo, Serta, My Eraspace, Bluebird Group, AQUA, Mizone, SOGO, JavaMifi,  and Tanamera, as well as media partners Liputan6, KapanLagi.com, Fimela, Kumparan, Media Indonesia,  NOW! Jakarta, What’s New Indonesia, Venue Magazine, The Rockin’ Life, ISWARA, and Mother &  Beyond.