Annissa Wulan
Mar 03, 2026
For many in Yogyakarta, Plaza Ambarrukmo is more than just a shopping destination; it is a landmark of memories. It’s where first dates happened, family Sundays were spent, and the city’s pulse was felt. This March, the iconic mall celebrates a monumental milestone: two decades of growing alongside the community.
Under the theme “Swarnacitta”—derived from the Sanskrit words Swarna (gold) and Citta (soul)—the XX Anniversary celebration symbolizes a "golden soul." It is a tribute to the sincerity, warmth, and togetherness that have defined the mall’s journey since it first opened its doors on March 5, 2006.
From grand cultural spectacles to star-studded concerts, here is how Plaza Ambarrukmo is turning Yogyakarta "golden" this March.
A Marathon of Culture: Wayang Kulit & Grebeg Legomoro
Plaza Ambarrukmo kicks off the festivities by honoring its roots. On March 4–5, the Roof Space will transform into a cultural stage for a 20-hour non-stop Wayang Kulit performance. Featuring 20 puppeteers (dalangs), 20 singers (sindens), and 20 profound stories, this event aims for a MURI Record as the longest continuous puppet show in a shopping center.
The cultural immersion continues on the anniversary date, March 5, at Alun-Alun Ambarrukmo. The Grebeg 5,306 will feature a grand parade of 5,306 Legomoro, a traditional Javanese delicacy. The specific number represents the mall’s founding date (March 5, '06), serving as a delicious and philosophical symbol of gratitude.
Style, Modest Fashion, and Rhythms
Yogyakarta’s creative scene takes center stage on March 6–7 with the Modest Style Runway. In collaboration with the Indonesian Fashion Chamber (IFC), the Main Atrium will showcase the elegance of 50 designers and tenants, featuring national names like Sinta Masson and Tika Ramlan.
For those who love a beat, the atmosphere will be heightened by the hypnotic rhythms of darbuka maestro Ali Kribo on March 7 and 14, bringing a touch of Middle Eastern magic to the "Swarnacitta" nights.
The Ultimate Shopper’s Paradise
What’s a celebration without some retail therapy? Plaza Ambarrukmo is pulling out all the stops for its loyal visitors:
1. The Tasty Twenty (March 4–6): A special "Buy 1 Get 1 Free" deal at 20 selected F&B tenants for the first 100 MyAmbarrukmo members daily.
2. 500 Balloon Drop (March 5, 9:00 PM): Catch a balloon to win shopping vouchers, electronics, and staycations at Ambarrukmo Group hotels.
3. Late Night Salebration (March 7 & 14): Shop until 11:00 PM with discounts up to 50%, free parking, and a chance to win Yamaha Filano motorbikes through the Hourly Shopping Surprise.
Grand Finale: Music for the Soul
The anniversary wraps up with a series of high-energy performances. On the main anniversary night (March 5), the soulful Idgitaf will grace the stage. On March 8, the Glam Meet Up Festival by Elzatta will feature an Islamic study session and a performance by the legendary Marcell Siahaan.
Finally, the grand closing of the "Swarnacitta" series will be headlined by none other than Rizky Febian. His melodic hits are set to provide a warm, emotional conclusion to a month of festivities, marking 20 years of a journey that is truly worth its weight in gold.
Whether you’re a culture enthusiast, a fashionista, or a bargain hunter, Plaza Ambarrukmo’s XX Anniversary is a love letter to Yogyakarta—one that invites us all to shine together.