URBAN REVIVO Opens First Flagship Store in Indonesia at Senayan City, Jakarta

URBAN REVIVO Opens First Flagship Store in Indonesia at Senayan City, Jakarta 

Global fashion brand URBAN REVIVO (UR) opened its first flagship store in  Indonesia at Senayan City in Jakarta on 21 August 2026. Located on the 2nd floor of Senayan City, one of Jakarta’s  most established fashion and lifestyle destinations, the new 3,000.95 sqm store is among URBAN REVIVO’s  largest in Southeast Asia, offering Indonesian shoppers the brand’s most complete and immersive retail  experience in the country to date. 

With a mission to make high-quality fashion accessible to everyone, URBAN REVIVO is recognized for its fashion forward designs that combine creativity, quality, and originality. The new Senayan City flagship marks its most  significant investment in Indonesia to date, bringing together womenswear, menswear, denim, and accessories  under one roof. 

A Flagship Designed as a Destination 

The new store’s design reflects UR’s ambition for Senayan City to be more than simply a place to shop; it has  been conceived as a destination in its own right. The store’s curved, woven-textured façade is framed by warm, backlit gold lighting and anchored by a sculptural UR monogram, setting the tone for an expansive, gallery-like  retail space. 

Inside, sweeping ceiling coves with continuous LED lighting and suspended linear light installations draw  shoppers through a sequence of distinct worlds: a striking womenswear zone anchored by sculptural, colour blocked display fixtures; an immersive, cobalt-blue denim room with a glowing tiled ceiling; a softer, wood slatted youth-focused section; and a menswear area finished in raw-edged, travertine-like stone with warm  walnut millwork. Throughout, the material palette of warm wood, hand-textured stone and richly coloured furnishings in navy, olive and mustard creates a warm, editorial atmosphere rather than a purely commercial one. 

The Senayan City store also introduces a dedicated ice cream corner by Carnival within the retail space; a social,  lifestyle-driven area that invites shoppers to linger and reflects UR’s global philosophy of blending retail with  everyday social life. Elevated fitting-room lounges for both women and men, complete with plush seating,  curated artwork and ambient lighting, further reflect UR’s intent to position Senayan City as a premium,  experience-led flagship for the Indonesian market. 

“Senayan City represents a new benchmark for how we want to welcome customers into the URBAN REVIVO  world,” said Leo Li, Founder and CEO of URBAN REVIVO. “Every detail of this store, from the façade to the fitting  room, was designed to make fashion feel personal, sociable and inspiring, and we’re proud to bring that  experience to Jakarta.” 

Building on UR’s Momentum in Southeast Asia 

The Senayan City flagship forms part of URBAN REVIVO’s wider expansion across Southeast Asia and beyond.  With more than 500 stores globally and a fast-growing footprint across Asia, Europe and North America, URBAN  REVIVO continues to bring its fashion philosophy - combining the creativity and quality associated with high-end  fashion with the accessibility of everyday style to more customers around the world.

“Indonesia is one of the most dynamic fashion markets in Southeast Asia, and this flagship reflects the  confidence we have in its future,” said Vivian Chen, CEO of International Business Unit of URBAN REVIVO, “As we  continue to grow across the region, the opening at Senayan City marks an important milestone in bringing URBAN  REVIVO’s vision of accessible, high-quality fashion to more customers across Southeast Asia.” 

With the opening of its Senayan City flagship, URBAN REVIVO continues to strengthen its presence in Indonesia  while creating a new destination for fashion, design and lifestyle in the heart of Jakarta. The flagship reflects the  brand’s long-term commitment to the Indonesian market and its ambition to offer local customers an  increasingly immersive and experience-led way to discover the world of URBAN REVIVO.