Strategic expansion: LetsFly and Archipelago strengthen global partnership

Strategic expansion & global synergy: Letsfly and Archipelago forge strategic partnership to deepen global footprint and distribution performance. 

Letsfly, a leading global travel technology company, is proud to announce a landmark global partnership with Archipelago, Southeast Asia’s largest privately-owned independent hotel group. Led by HiBeds, Letsfly’s global hotel distribution solution, this alliance marks a new phase of global expansion for both companies—strengthening their leadership in Southeast Asia while reaching a more diverse international audience.

By integrating Archipelago’s 10+ renowned brands into HiBeds’ direct supply system, this partnership significantly reinforces HiBeds’ resource barriers in key destinations worldwide. It empowers global travel partners with direct access to core inventory at highly competitive prices, driving high-quality growth and delivering a broader, deeper selection of accommodation options to the global travel ecosystem.

The core value of this collaboration lies in the Direct Contracting Partnership, which eliminates intermediary layers and injects new momentum into the travel ecosystem:

For Global Travel Partners: By leveraging the direct strategic alliance with HiBeds and the Archipelago partners gain access to highly competitive pricing and exclusive channel discounts. The direct contracting model ensures inventory stability and provides the commercial flexibility needed to build differentiated and attractive travel products.

For Archipelago: Through HiBeds’ robust global distribution network, particularly in high-value markets like Europe and the US, Archipelago will significantly broaden its global source markets. This deep distribution expansion and joint promotion will enhance the group’s brand influence worldwide and drive business growth.

“At Archipelago, our priority is to make our hotels more accessible to travelers around the world while ensuring they receive the best value and seamless booking experience. Through this partnership with Letsfly, we are expanding our global reach and making it easier for international guests to discover and stay at our properties across Southeast Asia. This collaboration allows us to connect with new markets while continuing to deliver the quality hospitality experience that our guests expect from Archipelago,” said Chris Legaspi, Chief Commercial Officer, Archipelago.

For HiBeds: Through this Direct Contracting Partnership, HiBeds achieves direct connectivity between core resources and distribution endpoints, enhancing supply chain transparency and reliability. Supported by its professional local contracting teams and agile technical capabilities, HiBeds further solidifies its position as a leading global B2B hotel solutions provider.

Danny Xu, President at HiBeds Business at Letsfly, stated: “We are deepening the precision and value of our global supply. This direct strategic alliance provides our partners with stronger market leverage, opening a new chapter in global travel distribution”.