Rani Permata
Aug 11, 2026
THE KEY TO YOUTHFUL-LOOKING SKIN WITH
SK-II’S FIRST FACIAL TREATMENT SERUM
Global luxury skincare brand, SK-II, introduces its long-awaited latest innovation,2 – NEW SK-II Facial Treatment Serum, the first serum in the SK-II facial care range. Developed as a next-generation serum, this product features a specially designed formula to help Lock in Youthful Looking Skin through three dimensions of beauty: skin that looks plumper, firmer, and more radiant.
The arrival of SK-II Facial Treatment Serum marks a new chapter in SK-II’s journey of innovation to understand the needs of modern skin. Rather than focusing on just one sign of aging, this serum is developed with a holistic approach to help maintain skin that looks fresh, healthy, and radiant, even amid the pressures and dynamics of everyday life.
A New Era in Skincare
Modern life comes with various pressures that can affect the condition and appearance of the skin. Busy schedules, lack of rest, environmental exposure, and daily stress can manifest through changes in the appearance of skin texture, pores, fine lines, and redness caused by dry skin. Without optimal care, these conditions can make the skin appear more tired and older.
SK-II’s latest research found that stress can alter the expression levels of 701 genes in the skin. This discovery inspired the development of SK-II Facial Treatment Serum, an innovation created to address the needs of the skin more comprehensively. Through a combination of technology, skin research, and SK-II’s formulation expertise, the serum is designed to support skin that looks plumper and firmer, while becoming increasingly radiant.
POWERED BY CONCENTRATED PITERA™ AND BOOSTING OIL BEADS
At the heart of this innovation is a higher concentration of SK-II’s iconic ingredient, PITERA™, combined for the first time with SK-II’s new Boosting Oil Beads. These beads are designed to gently burst on the skin and activate the potential of the formula.
PITERA™: SK-II’s iconic and exclusive skincare ingredient, derived from natural ingredients and produced through a special yeast fermentation process.
Boosting Oil Beads: The formula contains 16,000 beads that activate their potential as they gently burst on the surface of the skin. Measuring approximately 0.7 mm, each bead dissolves into a refreshing jelly texture that absorbs quickly without leaving a greasy feel.
Mizunara Scent: Inspired by the Mizunara oak tree from Japan, the fragrance offers a pleasant woody character complemented by light touches of fresh florals.
An Icon Inspired by the Art of Craftsmanship
Beyond its formula, SK-II Facial Treatment Serum also represents the brand’s commitment to craftsmanship through its packaging design. The bottle’s silhouette is inspired by the timeless shape of a bespoke lock, while the distinctive “click” sound when the cap is twisted and locked becomes a symbol of the “Lock in Youthful Looking Skin”1 philosophy.
Every detail, from the formula, texture, and fragrance to the bottle design, is crafted to bring together skincare technology and SK-II’s signature luxury experience. Through this launch, SK-II once again reinforces its commitment to delivering innovations that help women maintain their best-looking skin over time.
SK-II Facial Treatment Serum will be available at all official SK-II counters and online starting 10 August 2026, priced at IDR 3,845,000.
