XEXYMIX Opens Its First Southeast Asia Flagship Store in Jakarta

Marking Regional Expansion, Premium Athleisure Brand XEXYMIX Opens 

Its First Southeast Asia Flagship Store in Jakarta

The growing adoption of healthy lifestyles and increasing public awareness of wellness have significantly influenced the way consumers choose their everyday apparel. Activewear is no longer reserved solely for exercise; it has evolved into an essential part of modern lifestyles that prioritize comfort, functionality, and self-expression.

Recognizing this shift, XEXYMIX, the premium athleisure brand from South Korea, has officially opened its first flagship store in Southeast Asia at ASHTA District 8, Jakarta. The opening marks a significant milestone in the company's regional expansion strategy while reinforcing XEXYMIX’s commitment to the Indonesian market, which continues to demonstrate strong growth within the activewear and athleisure categories.

Indonesia was selected as the location for XEXYMIX’s first Southeast Asian flagship store due to its rapidly growing sports and wellness communities, coupled with increasing consumer demand for premium activewear products. Jakarta, as the nation’s hub for urban lifestyle and wellness development, was considered a strategic location to bring the XEXYMIX shopping experience closer to consumers.

"Indonesia is one of the most exciting growth markets for XEXYMIX in Southeast Asia. We are witnessing a lifestyle shift that encourages people to become more active, alongside growing demand for products that seamlessly support various daily activities without compromising comfort or style. The opening of this flagship store reflects our confidence in the long-term potential of the Indonesian market and our commitment to growing together with the community that has become an important part of the XEXYMIX journey," said Yoonjee Hong, Brand Director of XEXYMIX Indonesia.

Founded in Seoul, South Korea, XEXYMIX is recognized as one of Asia’s leading athleisure brands and holds the record for the highest online leggings sales in South Korea. What began as a mission to help Asian women feel more comfortable and confident in themselves has evolved into a global brand offering products that combine advanced fabric technology, performance, and contemporary design to meet the needs of modern lifestyles.

One of its signature products, the Black Label Signature Leggings, is designed to deliver all-day comfort through a combination of premium materials, optimal stretch, and body-contouring support that moves naturally with the wearer. Various XEXYMIX collections also feature 4-way stretch technology, sweat-wicking and quick-dry functionality, soft-touch fabrics, enhanced durability, and lightweight compression support.

More than just a retail destination, the XEXYMIX flagship store at ASHTA District 8 is designed as a space that brings together active lifestyles, community engagement, and an integrated shopping experience. To celebrate its opening, XEXYMIX will host a week-long series of activities, including wellness sessions, yoga classes, media and creator experiences, Korean community gatherings, and collaborations with lifestyle partners, including LANEIGE.

During the grand opening period, customers can also enjoy exclusive offers, including 20% off all products, early access to selected new collections, store-exclusive merchandise, and personalized leggings customization services featuring names or custom messages, available exclusively at the XEXYMIX ASHTA District 8 flagship store.

Through the launch of its first store in Southeast Asia, XEXYMIX aims to further contribute to promoting active lifestyles among Indonesians while introducing a new benchmark for premium athleisure retail experiences across the region.