Rani Permata
Jul 17, 2026
JHL Collection Launches ‘FREEDEEM 81’
A Celebration of Independence, Travel, and Creative Design with Tities Sapoetra
To celebrate the 81st Anniversary of Indonesia’s Independence and the 6th anniversary milestone of the hospitality group through the “The 6reat Journey” initiative, JHL Collection officially announces the return of its flagship annual campaign, FREEDEEM 81.
Celebrating six years of growth and evolution, The 6reat Journey reflects JHL Collection’s remarkable journey in redefining the art of hospitality. Building upon the momentum of Moving FOURward and 5TEPS to the Future, this milestone embraces the philosophy of Tri Hita Karana—harmonizing Sustainability (Nature), Community (People), and Well-being (Spirituality), much like a living art exhibition. Rooted in the spirit of unity and the freedom to explore, FREEDEEM 81 is designed to be more than just a promotional program. The campaign represents a brand movement that connects guests with meaningful stay experiences, exceptional value, and the broader lifestyle ecosystem of JHL Collection.
Exclusive Creative Collaboration
To commemorate this year’s Independence celebration, JHL Collection partners with Tities Sapoetra, one of Indonesia’s renowned fashion designers. With more than 15 years of experience in the entertainment and fashion industries, Tities has created a highly anticipated limited-edition merchandise collection exclusively for FREEDEEM 81 guests: The Freedom Labyrinth Travel Pouch.
Blending high fashion with everyday functionality, The Freedom Labyrinth comes in three different sizes tailored to various travel needs. Guests who book the FREEDEEM 81 package will receive this exclusive travel organizer complimentary, serving as both a travel companion and a stylish collectible.
“For us, independence has always been synonymous with the freedom to explore and grow,” said Ancha Apriansyah, Corporate Senior Marketing Communication Manager of JHL Collection. “As we celebrate Indonesia’s 81st Independence Day alongside JHL Collection’s 6th anniversary, we wanted to offer something far more meaningful than a standard room promotion. Partnering with Tities Sapoetra allows us to present a beautifully designed travel companion that reflects the same attention to detail and quality our guests experience throughout their stay with JHL Collection.”
