The St. Regis Jakarta

Guerlain Celebrates 100 Years of Shalimar with The St. Regis Jakarta

Pen Juliana Siahaan
Calendar Oct 13, 2025

A Maison of timeless love meets Jakarta’s Best Address for an immersive cocktail journey.

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For one hundred years, Guerlain’s Shalimar has stood as an emblem of eternal love, a fragrance born from devotion, inspired by the legendary gardens of Shalimar, and forever cherished as the world’s first amber perfume. To celebrate its centenary, Guerlain partners with The St. Regis Bar Jakarta — ranked #22 in Asia’s 50 Best Bars 2025 — to present an extraordinary collaboration where fragrance and mixology entwine in a poetic journey of the senses.

 

From October 2nd to 31st, 2025, The St. Regis Bar transforms into a stage for Shalimar’s story. Guests are invited to embark on an immersive experience unlike any other, welcomed first by the signature scent of Shalimar, before discovering three bespoke cocktails that capture its sensual, voluptuous, and enchanting character. Each creation is accompanied by a delicate whisper of Shalimar itself: a fragrance blotter offered alongside the glass, inviting guests not only to sip, but also to breathe in the perfume of love. With every sniff and every taste, the boundaries between scent and flavor dissolve, unveiling layers of romance, mystery, and indulgence. This is not merely a cocktail, but a dialogue between Guerlain’s century-old craftsmanship and The St. Regis Bar’s celebrated art of mixology, an encounter where perfume becomes liquid, and taste becomes memory.

 

The collaboration will be unveiled with a special media evening on October 2nd, inaugurating a month-long celebration at Jakarta’s Best Address. More than a toast, it is an ode to Guerlain’s timeless pursuit of beauty and The St. Regis Bar’s dedication to creating theatrical, sensory experiences.

 

As the fragrance that once changed the world of perfumery meets one of Asia’s most celebrated bars, guests are invited to discover Shalimar anew, not just as a perfume, but as a dream to sip, savor, and remember.

 

For inquiries and reservations, please contact our F&B Reservation at +62 811 1922 2292 or [email protected]

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