Rani Permata
May 19, 2026
Burger & Lobster Jakarta Is Turning World Burger Day Into a Full-On Burger Celebration
Since opening at Burger & Lobster in January 2026, it has quickly established itself as one of the city’s standout dining destinations. Bringing the energy of the iconic London-born brand into the heart of the capital, the restaurant combines bold flavours, polished interiors, and a vibrant social atmosphere that naturally transitions from day to night. Now, in celebration of World Burger Day on 28 May 2026, Burger & Lobster Jakarta places burgers at the centre of the spotlight through a exclusive Buy One, Free One promotion on selected burgers, alongside the introduction of its newest signature creation: the Smoked BBQ Burger.
Running exclusively on 28 May 2026 in Burger & Lobster Jakarta, the World Burger Day promotion invites guests to enjoy a Buy One, Free One offer on selected burgers, including the newly launched Smoked BBQ Burger, alongside the Mayfair Burger, Waffle Chicken Burger, and Atomic Burger.
Positioned as the hero item of the campaign, the Smoked BBQ Burger delivers a rich and smoky flavour profile layered with double smashed beef patties, melted cheese, and soft toasted buns. Using fresh and premium ingredients, including Australian beef, the burger reflects Burger & Lobster’s signature approach to indulgent comfort food — flavour-packed, balanced, and intentionally crafted to leave a lasting impression. Bold, juicy, and deeply satisfying, the Smoked BBQ Burger is designed to deliver a burger experience that feels both elevated and comforting at the same time.
Meanwhile, the Mayfair Burger remains a timeless favourite inspired by the brand’s London roots, offering a more classic interpretation of a premium beef burger. The Waffle Chicken Burger brings a playful sweet-and-savoury contrast through crispy chicken paired with soft waffles, while the Atomic Burger delivers a bolder, spicier profile for guests looking for more intensity. The Smoked BBQ Burger, Atomic Burger, and Waffle Chicken Burger are available at IDR 260.000++, while the Mayfair Burger is available at IDR 320.000++.
“At Burger & Lobster, burgers have always been more than comfort food. They’re bold, indulgent, and designed to be part of the overall dining experience — from the flavour itself to the atmosphere and energy around it. Through World Burger Day, we wanted to create something that feels exciting, social, and worth coming together for,” said Riccardo LaMonica, Managing Director of Burger & Lobster for Middle East & Asia.
Adding another layer to the celebration, Burger & Lobster Jakarta also introduces limited-edition Burger Coaster, available exclusively during World Burger Day while stocks last. Designed as playful collectibles inspired by Mayfair Burger, the coaster bring a fun and social-media-worthy touch to the experience — reflecting how dining today extends beyond just the food itself.
Burger & Lobster Jakarta understands that burgers have become more than just a quick comfort meal. There is something universally familiar about burgers — easy to enjoy, satisfying, and often tied to moments of gathering, celebration, and casual indulgence. Yet what makes a great burger stand out often comes down to balance: the quality of the beef, the texture of the bun, the layering of flavours, and the precision behind every component.
That attention to detail is what sets Burger & Lobster’s burgers apart. From smashed beef patties designed to create a deeper caramelised flavour, to soft toasted buns that hold everything together without overpowering the fillings, each burger is crafted to deliver a profile that feels rich yet balanced. Rather than relying solely on excess, Burger & Lobster focuses on depth of flavour, texture, and consistency — creating burgers that feel indulgent, refined, and unmistakably signature to the brand.
Beyond the food itself, Burger & Lobster Jakarta also continues to evolve as a lifestyle dining destination. Expanding beyond its dining experience, the brand is beginning to introduce more beverage-led experiences designed to bring together food, cocktails, music, and social culture in a more curated way. Upcoming initiatives will include bar takeovers, wine pairing sessions, and cocktail-focused programmes — reflecting Burger & Lobster Jakarta’s vision of elevating not only dining culture, but also the overall experience surrounding it. Through these initiatives, the restaurant aims to create a space where guests can gather not only for great food, but also for memorable moments and shared experiences.
As Jakarta’s dining scene continues to evolve, Burger & Lobster Jakarta embraces a new generation of diners looking not only for great food, but also for experiences worth sharing. Through this year’s World Burger Day celebration, the brand invites guests to enjoy burgers in a way that feels vibrant, indulgent, and unmistakably Burger & Lobster.
For more information and the latest updates from Burger & Lobster, follow Burger & Lobster Jakarta on Instagram at @burgerandlobsterjakarta .