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Horego: Indonesia's Newest Food Directory App Set to Become the Next Big Trend

Horego Press Conference

Horego is a food discovery app designed to invigorate the dynamic food and beverage industry, offering food enthusiasts a comprehensive, all-in-one experience.

"We hope that Horego can be a solution for the Indonesian community in finding dining places that suit their personal preferences, from where to eat to what to order," said Kevin Osmond, Co-Founder and CEO of Horego.

Horego: Indonesia's Newest Food Directory App Set to Become the Next Big Trend

Specially crafted for culinary enthusiasts, Horego offers an engaging and interactive approach to discovering the latest dining spots. This app streamlines the process of finding top dining places by location and boasts an array of exceptional features.

Horego Press Conference

Among Horego's standout features is its comprehensive search function. Users can easily find food or dining spots based on various criteria, including location (from city level to neighborhood level), food type, place ratings, prices, and available facilities.

Horego also offers the Placelist feature, enabling users to create and share lists of their favorite dining spots with the community, thereby inspiring others with their curated selections.

Another compelling feature is the Review function. Users can view reviews in various formats, including text, photos, and videos, and can like reviews they find helpful. Recognizing the importance of reviews in the culinary experience, Horego encourages users to contribute high-quality reviews that benefit the entire community.

"Reviews with the most likes will appear at the top, allowing Horego users to get comprehensive and reliable recommendations effectively and efficiently," said Kevin. Users can also collect points for every review they leave to receive exciting rewards.

Creative Industry Players Join as Horegeng
The Horego press conference held at SOLO Ristorante introduced Yuda Bustara (Chef), Tantri Namirah (content creator and owner of House of Kyny and Tantri Namirah Official), David Soong (Founder of AXIOO Photography and SweetEscape), Primo Rizky & Gupta Sitorus (creativepreneurs and owners of various businesses in the creative sector including F&B), and Tria Nuragustina (senior food journalist) as Horegeng. These six public figures shared their respective versions of Placelists.

In one of his Placelists, Chef Yuda, whose reality show will soon air on a leading global OTT platform, recommends "Tempat Makan Favorit Chef Yuda Lewat Tengah Malam” (Chef Yuda's Favorite Late-Night Eateries) as his go-to destinations after cooking shoot activities. Meanwhile, Tantri created the Placelist "Destinasi Wiken Favorit di Jakarta” (Favorite Weekend Destinations in Jakarta) which are her go-to spots for dining out with her husband.

Horego Press Conference

David Soong, as a Horegeng, created the Placelist "Pagi-Pagi Nge-Brunch di Sini” (Early Morning Brunch Spots Here" (“as his favorite breakfast places in Jakarta. Gupta and Primo, as food curators, crafted the Placelist "Best of Blok M." Tria created the Placelist "Sabang-Merauke di Bintaro," inspired by local eateries in her neighborhood.

Blok M Food Tour
Solidifying its position as the latest review owner, Horego hosted the "Blok M Food Tour," inviting media and food bloggers to explore hidden gems while leaving reviews on Horego. The tour visited RM Lokiin, Little Salt Bread, Uma Oma, Kari Umbi, and Fudgybro.

During the tour, the participants were told about the history of the Blok M area, including Melawai Plaza, built in 1983, and Disco Skate Lipstick in the Aldiron Plaza area—now Blok M Square—which was a place for roller skating disco.

"The Blok M Food Tour unveils the golden era of Blok M as a destination for #jaksel residents in the 1980s, long before it evolved into Little Tokyo. This explains the presence of retro buildings that are now occupied by trendy eateries," said Gupta. One of the destinations, Kari Umbi, established its first location in Melawai Plaza. Gupta and Primo are also the owners of Mie Celor 6D, which, along with other creative players, revitalized this old mall through a contemporary dining experience.